Air Asia brings its LLC concept to London hotels

Tony Fernandes’ PR dept must be working overtime. Hard on the heals of reports that his long haul airline Air Asia X is scaling back the In-flight Entertainment offered on its planes, comes the news that this hyperactive entrepreneur plans to bring 1,500 new hotel rooms to the British capital.

Tune, part of the Tune Group, Mr Fernandes’ private investment outfit, has formed a strategic partnership  with London-based Queensway Group to invest in, develop and operate 15 hotels. The first example of its “five-star sleeping experience at a one-star price” is scheduled to open at 118 Westminster Bridge Road in the third quarter of this year. The company avoids gyms, conference facilities and up-market catering, and instead focuses on high quality basics such as comfy beds with en-suite power showers and a pay-as-you-use system of optional add-ons for energy-consuming amenities. As you’d expect, the best deals are available for those that book early, online.

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