Posts Tagged ‘bmi’

The butchery begins at BMI

Wednesday, November 25th, 2009

So Lufthansa’s recent acquisition goes under the knife. The Times is reporting that 600 jobs will be going as well as well as a number of routes. The airline will cut the number of aircraft in its mainline fleet from 39 to 30 and will end services from Heathrow to Brussels, Tel Aviv, Kiev and Aleppo in January. Its Heathrow-Amsterdam service (its first international route from Heathrow) will shut in March and seasonal services to Palma and Venice will not be restarted next summer. Particularly noteworthy is the closure of Tel Aviv, which had been receiving double daily flights since May this year, and had apparently been profitable since its launch in March 2008.

Cynics amongst you might suggest however that this just par for the course and continues BMI’s own chaotic approach to route development. This has regularly seen supposedly profitable routes (for instance to Chicago and Las Vegas) pulled within a couple of years of starting.


Light at the end of the tunnel for BMI

Thursday, November 5th, 2009

As we predicted in Inside Traveller, Lufthansa have decided against selling BMI. Whilst they were forced to buy the airline, through an agreement made some years ago, they were able to get a major price reduction. Since February, the airline industry has come back from the brink and the possible value of BMI’s major asset – its large stock of slots at Heathrow – has increased massively since it now seems unlikely that a new runway will be built. We rather suspect that Lufthansa has got a bit of a bargain.

Now it just has the difficult job of sorting out the airline.

That is easier said than done. Sir Michael Bishop did a terrific job in keeping the airline going and maintaining and increasing its bank of slots. It was a brilliant attempt at keeping an awful lot of balls in the air but it was not a long-term strategy. Now Lufthansa have to decide what they are going to do to make BMI a successful operation in its own right.

Their first move has been to start some radical pruning at Bmibaby, reducing the fleet and concentrating on airports where they have a strong position, notably East Midlands.

No doubt the main BMI operation will face some similar surgery in the near future.

It won’t necessarily be very popular but it is important that the airline survives as a genuine second force in British aviation so Lufthansa’s moves to sort out BMI should be welcomed.

BMI Stewardess Performs with Hooker

Friday, October 23rd, 2009

That is the title of one of a short set of videos produced by BMI which are now on YouTube so don’t blame us for being sexist.

Go to www.youtube.com/user/rudbyvidz to see all the clips

Aside from being vaguely amusing, these clips might just be a turning point for BMI. The company has had a torrid few years with its ownership in the balance, dreadful results and some really poor marketing. Maybe, just maybe, Lufthansa have managed to steady the ship enough for them to regain their sense of humour. If so, it can only be a good sign.