Is First Class dead?

Not according to an informative article in the New York Times earlier this week. Despite well publicised plans by British Airways, Qantas and others to reduce first-class capacity on a number of routes, other airlines, such as Lufthansa and Air France-KLM, are opening new airport lounges exclusively devoted to first-class passengers in both Europe and the United States. And the imminent arrival of their first A380 superjumbos is likely to lead to more opportunities for first-class indulgence.

The bottom line: first-class remains a powerful marketing asset and keeps top customers loyal, so is likely to remain a feature of airline travel beyond the current downturn.

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