There are a handful of airlines, mostly in the Gulf, that constantly refer to themselves as an “award-winning airline”. I have just received a Press Release from Etihad who even refer to their frequent flyer programme as “the award-winning frequent flyer programme”. Emirates started this nonsense and the “me-too” airlines, Qatar and Etihad have followed.
There are so many airline awards, it is actually very difficult to find any airline that has not won plenty of awards.
A few awards are genuine, many are regionally biased (can we really be very surprised when the readers of a Swiss business magazine vote Swiss as the world’s best airline?) and quite a lot of awards are made by companies that make a healthy living by by organising these “competitions”. Airlines and hoteliers are encouraged to book tables for expensive ceremonies and, either vote for each other or the organisers arrange for the more generous sponsors to be suitably rewarded.
Can you guess which airline has won the following awards?
Airline of the Year
Best Managed Airline
Best Value Airline
Yes, it was everyone’s favourite, Ryanair. In fact the only one of those awards we might question is the last. Furthermore, since the last thing that Ryanair is going to do is pay for awards through the back door, you can assume these were all obtained fairly.
When an airline finds it necessary to begin every Press Release by making some sort of boast, they are just showing their inferiority complex. Virgin also used to call themselves “award-winning” but now seem to have settled on “one of the world’s leading long haul airlines” which is just as silly. Airlines like Lufthansa and American Airlines do not have to bother with this because we all know that they genuinely are amongst the world’s leading airlines.
Emirates, Qatar and Etihad are all perfectly decent airlines in their way but for an airline to boast of its awards is like advertising that their aircraft all have engines. It would do no harm if airlines got together and stopped supporting some of the most obviously corrupt awards presentations. At the moment, some airlines feel they have to participate – at substantial expense – or risk losing out to a competitor. A little concerted action between airlines would save them all money.