The water cannon salute is a traditional gesture made by airports to mark the first, or sometimes, last flight by an airline or a type of aircraft. It happens several times a month around the world without incident. Unfortunately, the most recent salute went wrong when fire crews welcoming a new Virgin service from Atlanta to Manchester (which replaces flights by their shareholder, Delta) pressed the wrong button and covered the aircraft in foam rather than water.
Cue much amusement around the world.
True, the incident was not funny for the passengers hoping to travel on the aircraft who were delayed overnight but it is hard not to see the funny side. It is like watching a man drive his brand new Mercedes into a car wash and having it flooded because he had forgotten to close the windows. You really shouldn’t laugh but…
In the old days, Virgin Atlantic’s over-active PR people would have been sure to join in the fun. When everyone else is laughing at you, the only sensible option is to join in. We would have expected a few witty one-liners at the very least.
Instead, the most Virgin Atlantic could do was to dispute the fact that the flight was cancelled. According to them, it was merely delayed overnight for the operating crew to take the legal minimum rest. And that simply begs the question as to why they did not immediately replace the aircraft and crew with another aircraft and crew from Heathrow.
In the same circumstances, we imagine even the normally straight-laced US airlines would have found something amusing to say. But Virgin, once the airline that was so eager to put the “fun” back into flying is a very different airline today.